iPhone 15 Pro brought titanium into the spotlight. Lighter, tougher and unapologetically minimal, it required a completely new visual approach. We focused on showing restraint, letting the materials do the talking. Brushed titanium edges, soft radius corners and precision-machined buttons became the heroes. In visuals and motion, we highlighted the way light rolls across titanium, how it absorbs fingerprints less, how durability can still be calm and refined. There was no need to shout. The design whispered confidence.