Intro

A leap forward in design and storytelling, iPhone 14 Pro marked the beginning of a new visual language for Apple. Dynamic Island blurred the line between hardware and interface, turning a functional cutout into a playful and intelligent character. We treated it like a living part of the phone, one that breathes, expands and reacts to the user. Our team explored how metal, glass and motion could work together to deliver realism that still felt magical. Every light, shadow and texture was crafted to make the phone feel elegant, premium and personal, without losing the attitude that defines Pro.

Year

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2022

Year

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2022

Client

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Apple

Client

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Apple

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