Intro

iPhone 17 Pro arrived with a new kind of confidence. The unibody construction made it feel carved from a single form, with no visible transitions or breaks. Then came the new orange. Not neon or playful, but rich and refined. It instantly set a new visual identity for the Pro lineup. Our approach focused on material, color and precision. Light travels smoothly across the seamless frame. The orange finish catches highlights like liquid metal cooling into shape. It feels engineered with intention, bold in color yet controlled in its execution.

Year

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2025

Year

/

2025

Client

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Apple

Client

/

Apple

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